Can I increase my traffic using directory submission?

Often webmasters around the world ask this question to themselves and it is because of this dilemma that they shy away from this effective way of promoting a website. Web directories help the websites get more traffic in more ways than one. While it directly improves website traffic through web directories it also indirectly helps in search engine optimization that also boosts website traffic.

Web directories are the second most proffered way of searching websites amongst the web surfers after search engines. With each passing day the popularity of the web directories is increasing when it comes to find a specific website or the list of website offering certain service or selling products. Web directories therefore cater to a huge base of online searchers that can be well utilized for attracting traffic to your website. In web directories listed websites are categorically displayed and hence it becomes easier to locate the exact website that you want. So it is most likely that the traffic you get from these web directories will be qualified as they are looking for the specific product or service that you are offering. So it is not just about more traffic but also qualified traffic from your target market and hence these business leads are most likely to convert in good business.

When you submit your website to a web directory it will have a back link to your website. This will be a one way link that will be used by the directory to divert traffic to your website. These one way links are of great help when it comes to increase your page rank as this link will be from a web directory that usually has higher page ranks. With better page rank your search engine ranking will get better as well and that will again mean good number of traffic.

Are submissions in free web directories are helpful?

Often I came across queries from web master and website owners, whether submission to free web directories are helpful or not. I think some of them have doubts about service that is coming free of cost and some obviously are not sure about the usefulness of web directories at all. I will discuss both these aspects that will help you to know about the benefits of free web directories.

Web directories are designed to perform as a common platform between website owners and people who are looking for a particular website or a product or a service. It helps the websites to get wide publicity while it ensures that everyone find the website of their choice quite easily. Web directories provide a categorical listing of websites that helps us to find the website where we can find information that we are looking for, product or service that we need.

This is the reason that majority of web surfers are relying on web directories when it comes to search for specific website.  This popularity of web directories is that drives the web masters crazy and no wonder they are taking submission to these web directories quite seriously. They are submitting their websites to various web directories to get more qualified traffic to their site while improving their page rank as they get one way link by the way of directory submission. So it is a double benefit – that you can get by submitting your website to web directories.

If you are thinking that the free web directories won’t do any good for your website, you are mistaken. Basically there is no difference between the paid and free web directories when it comes to service and popularity of these free web directories. So, why waste some money for paid listing at web directories?