Are submissions in free web directories are helpful?

Often I came across queries from web master and website owners, whether submission to free web directories are helpful or not. I think some of them have doubts about service that is coming free of cost and some obviously are not sure about the usefulness of web directories at all. I will discuss both these aspects that will help you to know about the benefits of free web directories.

Web directories are designed to perform as a common platform between website owners and people who are looking for a particular website or a product or a service. It helps the websites to get wide publicity while it ensures that everyone find the website of their choice quite easily. Web directories provide a categorical listing of websites that helps us to find the website where we can find information that we are looking for, product or service that we need.

This is the reason that majority of web surfers are relying on web directories when it comes to search for specific website.  This popularity of web directories is that drives the web masters crazy and no wonder they are taking submission to these web directories quite seriously. They are submitting their websites to various web directories to get more qualified traffic to their site while improving their page rank as they get one way link by the way of directory submission. So it is a double benefit – that you can get by submitting your website to web directories.

If you are thinking that the free web directories won’t do any good for your website, you are mistaken. Basically there is no difference between the paid and free web directories when it comes to service and popularity of these free web directories. So, why waste some money for paid listing at web directories?