Can I increase my traffic using directory submission?

Often webmasters around the world ask this question to themselves and it is because of this dilemma that they shy away from this effective way of promoting a website. Web directories help the websites get more traffic in more ways than one. While it directly improves website traffic through web directories it also indirectly helps in search engine optimization that also boosts website traffic.

Web directories are the second most proffered way of searching websites amongst the web surfers after search engines. With each passing day the popularity of the web directories is increasing when it comes to find a specific website or the list of website offering certain service or selling products. Web directories therefore cater to a huge base of online searchers that can be well utilized for attracting traffic to your website. In web directories listed websites are categorically displayed and hence it becomes easier to locate the exact website that you want. So it is most likely that the traffic you get from these web directories will be qualified as they are looking for the specific product or service that you are offering. So it is not just about more traffic but also qualified traffic from your target market and hence these business leads are most likely to convert in good business.

When you submit your website to a web directory it will have a back link to your website. This will be a one way link that will be used by the directory to divert traffic to your website. These one way links are of great help when it comes to increase your page rank as this link will be from a web directory that usually has higher page ranks. With better page rank your search engine ranking will get better as well and that will again mean good number of traffic.